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Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile.
Our guide will show you how to add a lead form to your business profile in the Instagram mobile application.
Note: These screenshots were captured in the Instagram app on iOS.
Step 1: On your Instagram business profile, tap the “Edit profile” button.
Step 2: Under the “Public business information” section, tap “Action buttons.”
Step 3: Tap “Add lead form.”