Instagram for Business: How to Add a Lead Form to Your Profile

Companies can collect personal information from visitors

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile.

Our guide will show you how to add a lead form to your business profile in the Instagram mobile application.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: On your Instagram business profile, tap the “Edit profile” button.

Screenshot of an Instagram for Business user's profile with a red arrow pointing at the "Edit profile" button

Step 2: Under the “Public business information” section, tap “Action buttons.”

Screenshot of the "Edit profile" menu for an Instagram business profile with a red arrow pointing at "Action buttons"

Step 3: Tap “Add lead form.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in