Instagram for Business: How to Add a Lead Form to Your Profile

Companies can collect personal information from visitors

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile.

Our guide will show you how to add a lead form to your business profile in the Instagram mobile application.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: On your Instagram business profile, tap the “Edit profile” button.

image

Step 2: Under the “Public business information” section, tap “Action buttons.”

image

Step 3: Tap “Add lead form.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in