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Instagram is enabling people to unite for a cause with its release of a group fundraiser feature Wednesday.
The Facebook-owned photo- and video-sharing network said it wanted to bring the same sense of community that people find in activities such as bake sales, concerts and walk-a-thons to its platform and enable people to unite and rally around a single cause.
Instagram added that 100% of the funds raised for nonprofits go directly to those organizations.
To start a group fundraiser, users can create a fundraiser by tapping the create icon (plus sign) in the top right of their feed, selecting “Post,” choosing an image and tapping “Add Fundraiser,” at which point they can select the nonprofit they are raising money for.