Instagram Celebrates Lunar New Year With Stickers, AR Effect, Programming

The Year of the Ox starts Friday

Graphic designer and illustrator Naomi Otsu created three stickers Instagram

Instagram is ringing in the Year of the Ox with stickers, an augmented reality effect and programming on its platform to mark Lunar New Year Friday (Feb. 12).

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.