Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
Instagram is ringing in the Year of the Ox with stickers, an augmented reality effect and programming on its platform to mark Lunar New Year Friday (Feb. 12).
Graphic designer and illustrator Naomi Otsu created three stickers to honor the Year of the Ox, and they will be available through Feb. 17.
Instagram also released an AR effect for Stories that highlights the various animals and signs of the Chinese Zodiac.
And the @instagram account will feature Moon-mi You, a food artist from Korea, Thursday; and Lily Hevesh, a domino artist from the U.S., Friday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in