Instagram Begins Testing Sharing to Reels Via Third-Party Apps

Initial partners include B612, Reface, Smule, Snow, Videoleap, Vita, VivaVideo, Zoomerang

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Instagram began running a limited alpha-test in which creators can share video content directly to Reels from select third-party integrated applications, enabling them to use the tools they are comfortable with minus interruptions to their workflow.

The platform said it began the test with a small group of developers that focus on video creation and editing, including B612, Reface, Smule, Snow, Videoleap, Vita, VivaVideo and Zoomerang, and it hopes to expand the test to more partners in 2023.

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