Instagram Adds Sensitive Content Control for Its Explore Feed

It covers posts that don’t necessarily break its rules but could be upsetting to some users

People under 18 will not be able to choose the Allow option
Instagram

Instagram Tuesday introduced a Sensitive Content Control feature to give its users a way to manage what they see in their Explore feed.

The Facebook-owned photo- and video-sharing network defined sensitive content as “posts that don’t necessarily break our rules, but that could potentially be upsetting to some people—such as posts that may be sexually suggestive or violent.”

Instagrammers can go to their profile, tap the Settings menu in the upper-right corner, tap Account and tap Sensitive Content Control to access the new feature.

At this point, they can choose between: Allow, which will enable them to see more of this type of content; Limit, which keeps the setting at its default state; and Limit Even More, which lowers the amount of sensitive content they see.

People under 18 will not be able to choose the Allow option.

Instagram wrote in a blog post Tuesday, “Something has become increasingly clear over the years: People have very different views about the experience we offer, and if it’s the right one for them. We believe people should be able to shape Instagram into the experience that they want … We recognize that everybody has different preferences for what they want to see on Explore, and this control will give people more choice over what they see.”

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