Instagram Adds Reels, Shop Tabs to the Home Screen on Its Apps

The ecommerce destination debuted in July, followed by the TikTok clone feature in August

Adam Mosseri said, 'We haven’t updated Instagram’s home screen in a big way for quite a while' Instagram

Instagram unveiled the first significant change to the home screen on its Android and iOS applications for quite some time with the addition of tabs for its Reels TikTok-like short-form video creation feature and its Shop ecommerce destination.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.