Instagram Adds Reels, Shop Tabs to the Home Screen on Its Apps

The ecommerce destination debuted in July, followed by the TikTok clone feature in August

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Instagram unveiled the first significant change to the home screen on its Android and iOS applications for quite some time with the addition of tabs for its Reels TikTok-like short-form video creation feature and its Shop ecommerce destination.

Head of Instagram Adam Mosseri said in a blog post, “We don’t take these changes lightly: We haven’t updated Instagram’s home screen in a big way for quite a while. But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant.

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