Mergers & Acquisitions

Insider Intelligence: Elon Musk Shouldn’t Bank on Twitter User Growth

Morning Consult found that 41% of users would not remain on a platform if its owner had close ties to China

Insider Intelligence sees Twitter with nearly 1 million fewer U.S. monthly active users by the end of 2026Adweek/Christian Marquardt/Getty Images
Headshot of David Cohen
By David Cohen

May 10, 2022

Elon Musk’s $44 billion deal to acquire Twitter is nowhere near finalized, but there are already potential looming issues with some of this plans for the social network that have leaked.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of David Cohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Related Articles
Mergers & Acquisitions

Triller Enters Reverse Merger With SeaChange, Goes Public, Becomes TrillerVerzicon-image

By David Cohen

Mergers & Acquisitions

Elon Musk to Acquire Twitter in Deal Valued at Roughly $44Bicon-image

By David Cohen

Mergers & Acquisitions

Pinterest Acquires Video Creation and Editing App Vochiicon-image

By David Cohen

Mergers & Acquisitions

Reddit Acquires Spell to Add Muscle to Its Machine Learning Technology

By David Cohen

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

TikTok Strategies Your Brand Needs to Master

By Kate Kenner Archibald, CMO, Dash Hudson

The Evolving Conversation on Health and Wellness

By Twitter