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Cryptocurrency has the potential to revolutionize how the world transacts. One of the leading companies to emerge amid the sector’s growth has been OKX. Haider Rafique, the crypto trading platform’s global chief marketing officer, took the stage Wednesday at Adweek’s Social Media Week Europe to discuss how the platform is using social media and the right partners to build awareness for the potential of crypto alongside Adweek’s Europe brand editor Rebecca Stewart.
The market that never sleeps
According to Rafique, the most exciting thing about the crypto landscape for marketers is that it’s always “on.”
“The
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