Inside Bloomberg Media’s Quicktake Network Ambitions

This year, it expects to grow Quicktake ad revenue by 125% compared with 2020


One year on from graduating beyond Twitter and Bloomberg Media’s 24/7 business, new streaming service Quicktake has shown the validity of the model. Now, the goal is to keep investing in internal and external programming, grow distribution, ad revenue and—ultimately—drive new, younger subscribers to Bloomberg Media. 

In its Upfronts debut in May, Quicktake announced three shows working with talent outside of the Bloomberg newsroom, including professor Scott Galloway and NBA player Chris Paul, a departure from the company’s status quo.

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