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Advertising delivery and measurement platform TVSquared has been acquired by Innovid in a deal worth around $160 million.
The deal, made up of $100 million in cash and the rest in stock, with TVSquared is expected to report preliminary revenue for the full year at a total between $20-22 million. The company claims to deliver TV ad measurement and attribution from over 100 million households globally across more than 75 CTV platforms.
The agreement comes as the sector sees further transparency as Innovid aims to become a single source for converged TV ad-serving and measurement.
Broadening scope, maximizing reach
“In acquiring TVSquared, we aim to provide the most complete view of the total TV and digital universe through a scalable, currency-grade measurement platform,” Zvika Netter, CEO and co-founder of Innovid, explained in a statement.
“We
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