Forget the Insight of Lone Genius - Innovation Is an Evolving Process of Trial And Error

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

This article was originally published on The Conversation. Read the original article.

Scientific discovery is popularly believed to result from the sheer genius of intellectual stars such as Darwin and Einstein. Their work is often thought to reflect their unique contributions with little or no regard to their own prior experience or to the efforts of their lesser-known predecessors. Conventional wisdom also places great

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