Infographic: Where to Find Your Target Audience

In a world of endless options, here's where consumers are actually finding their news and entertainment

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Print and podcasts, social media and streaming platforms—people have never had more options when seeking information and entertainment.

Data from market research firm 3Gem, however, brings some order to the chaos by highlighting why someone might choose one medium over another.

Streaming platforms, for example, win for entertainment, while more consumers prefer either social media or blogs and websites when seeking content that offers instruction and practical advice.

Social media also outranks other options for people looking to ignite their imagination.

“The

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This story first appeared in the May 14, 2024, issue of Adweek magazine. Click here to subscribe.