Infographic: Following Protests, Consumers Expect More From Brands This Black History Month

People want to see their values reflected in companies they engage with

The pressure is on brands and influencers to step up this Black History Month. Carlos Monteiro

In a year that saw groundbreaking Black Lives Matter protests across the world, this Black History Month hits a bit differently for many consumers.

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This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.