Data Points

Infographic: Following Protests, Consumers Expect More From Brands This Black History Month

People want to see their values reflected in companies they engage with

The pressure is on brands and influencers to step up this Black History Month.Carlos Monteiro
By Nicole Ortiz

February 14, 2021

In a year that saw groundbreaking Black Lives Matter protests across the world, this Black History Month hits a bit differently for many consumers.

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This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.

Nicole Ortiz

Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.

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