Marketing Innovation

Why Influencer Marketing Is a Vital Tool to Use During COVID-19

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By Mary Keane-Dawson

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The coronavirus news is changing rapidly with new information and protocols being shared on an hourly basis. In such a turbulent climate, marketers are faced with complex questions about how to proceed with their plans and budgets. For brands who have tapped into the fast-growing influencer marketing space, is it appropriate to move forward with business as usual?

How do you avoid coming across as insensitive? How do you implement short-term changes that won’t set you back too much once things have returned to normal?

These are some of the questions we have been fielding many from our clients.

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Headshot of Mary Keane-Dawson

Mary Keane-Dawson

Mary Keane-Dawson is TAKUMI Group's CEO, as well as a digital expert, entrepreneur, and business mentor. She has held c-suite roles at WPP, Steak, Reform and Collective, she co-founded medical technology startup MyHealthPal as well as the women's networking franchise How She Made It. She is a Global Ambassador for the British Interactive Media Association, on the Board of London Tech Advocates and sits on the advisory board for the Internet Commission. As TAKUMI’s Group CEO, Mary is spearheading the company growth, focusing on the global expansion of TAKUMI into other markets.

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