Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.
With the U.S. inflation rate at 9.1% this summer, many Americans have been left asking where they can cut costs to make their dollar work harder. 84% of Americans plan to reduce spending due to higher prices: Consumers specifically intend on cutting back on dining out, impulse purchases, driving and subscriptions.
These economic changes directly impact the advertising and media landscape—in addition to the changes in purchasing habits, current economic conditions make it harder for marketers to locate and engage with potential consumers.