Despite Steady Consumer Spending, Inflation Will Change the Media Landscape

Consumers are noticing out-of-home ads more now than before the pandemic

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With the U.S. inflation rate at 9.1% this summer, many Americans have been left asking where they can cut costs to make their dollar work harder. 84% of Americans plan to reduce spending due to higher prices: Consumers specifically intend on cutting back on dining out, impulse purchases, driving and subscriptions.

These economic changes directly impact the advertising and media landscape—in addition to the changes in purchasing habits, current economic conditions make it harder for marketers to locate and engage with potential consumers.



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