Industry Titans Sponsor Students for Brandweek Sports Marketing Summit

Initiative works to drive diversity and accessibility

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The Brandweek Sports Marketing Summit, coming up on Nov. 16-19, is bringing together the NFL, NBA, MLB, NHL, Nascar and multiple esports leagues to discuss how athletes have handled a year of unpredictable seasons, from games without fans to months-long team “bubbles” meant to prevent the spread of Covid-19.

In an effort to foster more diversity in the world of sports marketing and empower the next generation of sports leaders, seven sports league CMOs and executives are each sponsoring 10 students from prominent sports schools across the country to attend the summit.

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