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Penske Media is treating its NewFronts presentation like a coming-out party.
The publisher of 24 brands, including several whose lineages trace back more than a century, has never participated in NewFronts until today. The group, which owns Variety and ARTNews, joined the presentation to rebrand PMC as a more active, cohesive enterprise in the world of editorial.
The last year has been an eventful one for PMC. Beginning in May 2020, it acquired events company LDJ Productions; launched Sportico in June; acquired The Hollywood Reporter, Billboard and Vibe in September; announced the debut of its first-party data strategy, Atlas Data Studio, in March; and took a 50% ownership stake in South
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