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The Washington Post has hired its first chief subscriptions officer, former vice president of global marketing at Paramount+ Michael Ribero, effective August 16.
The privately-owned Washington Post shared with Axios last November that it had nearly 3 million digital subscriptions. Ribero is tasked with growing that globally. Rather than replace the chief marketing officer role after the departure of Miki King in March 2021, the news organization is expanding it with Ribero’s appointment.
“In terms of goals, my remit is clear: it’s subscriptions,” Ribero told Adweek.