Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
The Washington Post has hired its first chief subscriptions officer, former vice president of global marketing at Paramount+ Michael Ribero, effective August 16.
The privately-owned Washington Post shared with Axios last November that it had nearly 3 million digital subscriptions. Ribero is tasked with growing that globally. Rather than replace the chief marketing officer role after the departure of Miki King in March 2021, the news organization is expanding it with Ribero’s appointment.
“In terms of goals, my remit is clear: it’s subscriptions,” Ribero told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in