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Today, audio company iHeartMedia and insurance company State Farm announced a partnership to launch iHeartLand on Roblox. State Farm will have exclusive naming rights to an arena in iHeart’s virtual world.
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The announcement is tied to State Farm’s 100th anniversary this summer. According to iHeart, the new metaverse experience aims to connect fans to new music drops, interactive podcasts and virtual merch for players on Roblox.
The full slate of events on the platform will be announced closer to iHeartLand’s official launch this summer.
“iHeartLand is designed to break down the walls between artists, creators, brands and fans in new ways that are only possible in the metaverse,” said iHeartMedia digital audio group CEO Conal Byrne in a statement.
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