Why IGN Made a Big Bet on Native Advertising
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
“Video gamers are some of the biggest ad blockers ever,” said Arvind Jayaram, former director of ad products at IGN Entertainment, a Ziff Davis-owned company covering entertainment and video games through events, video programming, and online news. The statement encapsulates one of the biggest challenges the IGN site faces — diminishing advertising revenue in the face of ad blocking. And it’s a challenge many more publishers will face as ad block usage grows apace. To combat potential revenue declines, IGN strove to deliver an ad experience that its readers would actually enjoy and engage with.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in