IAB Tech Lab Lays Out New Standards Despite Looming Questions From Google

The specs will be open for public comment for the next 30 to 60 days

IAB Tech Lab Company Logo
The new specs come a year into Project Rearc. IAB, Getty Images

Less than a week after Google’s latest privacy bombshell, the IAB Tech Lab, a nonprofit focusing on solutions for brand safety and ad fraud, is releasing new foundational standards around digital ad targeting for public comment.   

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.