IAB Commends Companies in Fight Against Click Fraud
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In its ongoing fight against click fraud, the Interactive Advertising Bureau (IAB) this week applauded Business.com, Google, Microsoft, and Yahoo! for being the first organizations to pass audits for the IAB’s recently released Click Measurement Guidelines.
The guidelines, issued just last month, provide a methodology for companies to define and measure valid clicks and identify and eliminate fraudulent ones, establishing parameters for the accurate buying and selling of cost-per-click advertising.
Independent, third-party audits that certify media companies against the Click Measurement Guidelines provide assurance to buyers of online media that those audited companies are adhering to high standards of rigor and transparency in their click-counting methodologies.
“The three largest search engines represent more than 95 percent of all U.S.
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