IAB Commends Companies in Fight Against Click Fraud

In its ongoing fight against click fraud, the Interactive Advertising Bureau (IAB) this week applauded Business.com, Google, Microsoft, and Yahoo! for being the first organizations to pass audits for the IAB’s recently released Click Measurement Guidelines.

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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IAB Commends Companies in Fight Against Click Fraud

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Publishing Executive Staff