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The IAB will hold its sixth annual Podcast Upfronts presentation in mid-May after a year in which the format continued to grow despite quarantine conditions.
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The three-day event comes after the trade group announced that it would switch the date from fall to spring in order to move the showcase closer to the NewFronts, which are slated for early May. The lineup includes major players in the space like NPR, iHeartMedia, Stitcher and Pandora as well as the podcasting arms of legacy media companies like ESPN and ViacomCBS.
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