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Heading into 2020, Vice Media Group had plenty of 16:9 documentaries, articles and columns on its network of digital properties, and even a linear television presence. What it didn’t have, though, was a strategy for mobile-first vertical video.
“One of the missing pieces was power-producing natively for mobile,” Cory Haik, Vice’s chief digital officer, told TV editor Jason Lynch at Adweek’s Elevate: Publishing virtual summit Tuesday. “I call these stories, and I think we all call these stories—these sort of mixed-media, vertical-video, text-on-screen at times.
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