How Vice Spent 2020 Finding Its Voice in Vertical Video

Digital media company’s innovation team began testing mobile-first video storytelling right before the pandemic hit

Screenshot of Cory Haik and Jason Lynch
'We’re not looking for an anchor behind a desk or a host necessarily fronting something,' Haik said. Adweek

Heading into 2020, Vice Media Group had plenty of 16:9 documentaries, articles and columns on its network of digital properties, and even a linear television presence. What it didn’t have, though, was a strategy for mobile-first vertical video.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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