How to Use Social Media Successfully in Your Audience Development Efforts

You’ve established a social media foundation through brand and staff profiles, share buttons and coordinated outreach and promotion. Now you need to take your efforts to the next level. Adam Sherk, vice president of SEO and Social Media, for Define Media Group—an audience development consulting firm, specializing in enterprise Search Engine Optimization, Investment Advisory Services and Social Media consulting—is moderating a session called “How to Use Social Media to Boost Traffic, Build/Engage Your Audience and Gain Leads” at the 2012 Publishing Business Conference & Expo, March 19-21, in NYC, that will help you do just that.