How U.S. News & World Report Translates Massive Databases into New Products & Services

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Last year U.S. News & World Report hit a new milestone. The publisher broke its one-day web traffic record with 2.6 million unique visitors and 18.9 million pageviews. And it wasn’t a celebrity iCloud leak or cat video that spurred the astronomical amount of traffic. It was the annual release of the Best Colleges ranking, a 30-year-old feature that evaluates colleges on an array of academic and student life criteria.

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