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The Aria Network, an integrated marketing group, announced the launch of its new NFT exchange today, called the Aria Exchange, as well as its five-year deal with the National Basketball Retired Players Association. The exclusive contract will give Aria the rights to mint NFT collectibles of almost 1,500 former NBA, WNBA and Harlem Globetrotters players.
The deal comes on the heels of the success of NBA Topshot, an NFT platform that allows users to buy and trade digital clips of professional basketball players, operating in a similar fashion to electronic trading cards.