How to Market a Successful Online Subscription Product

In my previous article, we talked about the keys to creating a successful paid subscription model online. To recap:

Eric Shanfelt is the founding partner of Nearview Media, a consulting firm that helps publishers with their digital revenue, audience and platform development. Eric is a 25-year digital media veteran and has been the Chief Digital Officer for several large publishing companies. You can reach Eric at eric@nearviewmedia.com.

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How to Market a Successful Online Subscription Product

Eric Shanfelt

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