How to Market a Successful Online Subscription Product
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In my previous article, we talked about the keys to creating a successful paid subscription model online. To recap:
- You must be committed to making paid subscriptions successful.
- You must have great content that people are actually willing to pay for.
- You must lock down subscriber content (people won’t buy what you give away for free).
- You must address the content management, fulfillment provider, and email / CRM / marketing automation systems issues that are holding you back.