How to Increase Conversions With Customer Journey Mapping

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

2017 was the year of customer experience. So was 2018. And 2019 looks to continue the trend as marketers have recognized that great experiences turn leads into customers.

That means publishers eager to grow subscription revenue need to learn what makes a great customer experience (CX), or else run the risk of losing out on conversions. And when it comes to improving CX, there’s perhaps no better tool than the customer journey map.

Want proof?

Aberdeen Group found that companies that actively manage the customer journey

  • get 54% greater ROI on marketing spend;
  • get 24% more positive mentions on social media;
  • earn 3.5
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in