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The global pandemic and the 2020 U.S. election significantly influenced the use of blocklists. Keyword blocking surrounding Covid and political-related terms went into overdrive, leading to content from major news publications getting blocked or demonetized.
One year later, companies are still feeling the repercussions. At Adweek’s Elevate Brand Safety event last week, David Minkin, GM and vp of strategic planning and delivery for The Wall Street Journal, and Joy Robins, chief revenue officer of The Washington Post, talked about how recent blocklists have affected their companies and why collaboration among vendors, marketers and publishers is key for a successful future.
“When
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