How Spotify Is Keeping Audio a Brand Safe Play for Advertisers

The company's seaside activation in Cannes is meant for business and pleasure

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At this year’s Cannes Lions Festival of Creativity, Spotify focused on the future. The company believes that audio is front and center for many brands’ media strategies, even with potential economic headwinds on the horizon.

In addition to putting on concerts featuring Dua Lipa and Post Malone, the Spotify Beach also featured an #AllEarsOnYou activation, Spotify Advertising’s first-ever brand campaign.

The company also recently announced a partnership with Integral Ad Science and UM Worldwide to establish a solution for brand safety in digital audio.

Adweek Podcast Network senior producer Al Mannarino spoke with Lee Brown, global head of advertising at Spotify, about the company’s experience at Cannes and the health of its advertising business.



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