How Publishers Plan to Recoup Lost Event Revenue

Only 4 in 10 event teams have pivoted from in-person to virtual profitably


For all the talk of lower overheads and limitless audience size, the truth is very few companies have been able to make the same amount of money from virtual events. 

But as more publishers plan in-person events for the fall, recouping that revenue while holding onto the benefits of virtual events is now in sight. 

Condé Nast is planning 500 virtual and in-person events this year, after hosting 400 in 2020. The publisher is bullish it will reach 2019 levels of event revenue by 2022, said Eric Johnson, senior vice president of global commercial marketing and events.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in