Steve Green: Rolling in Dough

Little did pizza pioneer Steve Green know in 1995—the year he launched a small, utilitarian and admittedly unsophisticated newsletter to promote himself as a marketing consultant—that Pizza Marketing Quarterly would grow into a multinational, multimedia clearinghouse of news, statistics, resources and, ultimately, all things pizza. Today, PMQ is published eight times per year and reaches 42,000 pizza professionals in the United States, 7,500 in Canada and 7,000 in Australia, not to mention 3,000 unique online visitors per day at PMQ.com.