Steve Green: Rolling in Dough

Little did pizza pioneer Steve Green know in 1995—the year he launched a small, utilitarian and admittedly unsophisticated newsletter to promote himself as a marketing consultant—that Pizza Marketing Quarterly would grow into a multinational, multimedia clearinghouse of news, statistics, resources and, ultimately, all things pizza. Today, PMQ is published eight times per year and reaches 42,000 pizza professionals in the United States, 7,500 in Canada and 7,000 in Australia, not to mention 3,000 unique online visitors per day at PMQ.com. (Next year, PMQ will increase frequency to 10 U.S. issues.)
Since the premiere issue of PMQ, the unassuming former Domino’s Pizza franchisee has been tirelessly devoted to the business of spinning pizzas, always thinking of new ways to deliver hard-to-find information to his readers, such as podcasting, radio broadcasts, online chat sessions and even an all-pizza TV network. With a highly successful New York City pizza trade show and one in the oven for Orlando, Fla., Green is fulfilling his own prophesy of stimulating “the economy of pizza.” He paused briefly to share with Publishing Executive a story of international pizza frenzy, how a small magazine with a singular mission is just about hitting its stride.