How Media Companies Should Get Started with Business Intelligence

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There has been much discussion in the media space about business intelligence (BI) and how it can help drive a host of key objectives. BI encompasses the tools (usually dashboards) that use a company’s data to improve business decisions and performance. For a publisher, that could mean helping, in real-time, journalists focus on content categories that bring in the biggest audience and/or the greatest revenue. It could help the marketing team identify and invest in their best performing digital/social channels.

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