How Marketers Are Rebalancing Ad Spend Budgets in 2023

They're taking a more fluid approach to media planning, according to WARC

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

As early as summer 2022, forecasters began muting their ad spend growth projections for 2023. Now, as we shake the dust off last year, the outlook isn’t much different: Budgets will grow in the next 12 months, albeit at a slower pace than anticipated.

Against a backdrop of economic and geopolitical crises, rising inflation, supply chain disruption and technological shifts, marketing intelligence company WARC has wiped $90 billion off its original 2023 ad spend forecast, predicting budgets will now grow by 8.3%

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in