How Marketers Are Rebalancing Ad Spend Budgets in 2023

They're taking a more fluid approach to media planning, according to WARC

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

As early as summer 2022, forecasters began muting their ad spend growth projections for 2023. Now, as we shake the dust off last year, the outlook isn’t much different: Budgets will grow in the next 12 months, albeit at a slower pace than anticipated.

Against a backdrop of economic and geopolitical crises, rising inflation, supply chain disruption and technological shifts, marketing intelligence company WARC has wiped $90 billion off its original 2023 ad spend forecast, predicting budgets will now grow by 8.3%



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in