How Marketers Are Calculating Google Ads Budgets for 2019

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Editor’s Note: The following post looks at research Target Marketing conducted on how marketers are allocating their budgets in 2019, in particular spending on social media marketing, content marketing, and Google Ads. Publishers should be aware of these budgeting trends as they reveal the objectives marketers are prioritizing in the coming year, which is valuable knowledge to have during sales meetings.

Marketers indicated that  customer acquisition is motivating their Google Ads spending. Publishers should make the case that they can help with customer acquisition by providing more qualified leads.

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