How Leaders Can Handle Change Management with Their Teams

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Change does not want to happen. The status quo is tenacious. Change management is hard.

Heck, Newton’s first law is the Law of Inertia. Things will stay as they are, unless a force pushes or pulls on them.

And you, publishing leader, are that force.

Because disruption is the natural state of business.

To help you drive change in your department or overall business, let’s walk through the MECLABS Conversion Sequence Heuristic. This patented methodology — developed and refined from two decades of research into real-world customer behaviors — is a thought tool designed to help leaders increase the probability of any conversion. For



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in