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Fashion is more than clothing—it’s a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes.
Neil Barrie, CEO of TwentyFirstCenturyBrand, and Jumoke Adekunle, global brand marketing lead at Depop, joined Adweek during Social Media Week Europe to discuss building communities with authentic human connection at the center.
Revolutionizing fashion through community
According to Adekunle, Depop is on a mission to revolutionize how the world consumes fashion by making secondhand clothing fun, accessible and something that people are eager to get involved in.
“The second part of our mission is that we are a community-powered ecosystem that’s kinder to the planet and kinder to people—that’s really about who we...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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