How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

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Leading digital publishing executives united to discuss industry-wide technology challenges at the 2019 FUSE Media Summit in November. Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, kicked off the event with a keynote addressing how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development.

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