How Gannett Plans to Reach 10 Million Subscribers in 5 Years

The publisher is relying on data and tailored experiences

Highway sign that says
The publisher hit a million digital subscribers in the last quarter of 2020. Gannett, Getty Images

Gannett has an ambitious plan to reach 10 million subscribers in five years across the U.S. and the U.K., CEO Mike Reed said last week. The USA Today publisher hit 1 million digital subscribers in Q3 of 2020.

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.