Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
A media collective and accelerator focused on the advancement of Black-owned media properties, Group Black, partnered with Adweek to host an upfront event called Culture Unleashed on April 20. At the event, Group Black executives discussed how marketers can reach audiences at scale and use buying power to create actionable change.
Unleashing the power of the collective
Travis Montaque, co-founder and CEO of Group Black, said as the national dialogue changes and corporate America is forced to address systemic racism and recognize vast inequities, change is being driven across all industries.
“Because
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