How Discord Built a $7 Billion Platform—Without Ads

A look at how the chat service began, its stance on moderating content and where advertisers can fit in

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Business is good at Discord. The popular chat app that’s been styled “Slack for gamers” has seen its user base soar in recent years. But 2020 has led to a different magnitude of growth, doubling Discord’s valuation in less than six months. With the pandemic keeping many people indoors and searching for virtual ways to connect, Discord has grown to 100 million monthly active users.

Users join different chat rooms, which Discord calls “servers,” where they can talk in open channels or direct messages.



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