How Dating App Lox Club Found the Perfect Match With TikTok

The dating startup's tongue-in-cheek TikTok advertising strategy drove 13,000 app downloads

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More than a year after its founding, dating app Lox Club had all the ingredients of a successful startup brand: good public relations via articles in titles like The New York Times and Vogue, celebrity investors and events in Miami, New York and LA. What was missing was a paid social strategy to capitalize on the hype, a strategy that’s increasingly driving new customers on TikTok.

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