How Covid-19 Silently Reset Brand Purpose

Gone are the days of Pride being a mere calendar moment

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

In early 2020, as we realized the Covid-19 pandemic and its colossal impact would not be short-lived, it was natural to wonder how our world of media, advertising and brand would be impacted.