How Can Brands Unlock the Power of TikTok?

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With TikTok aggressively growing, brands and marketers are quickly searching for the best ways to leverage and engage the hottest new social platform.

As recently as June, TikTok set a new record in user spending, climbing 588% to more than $10 million from in-app purchases of virtual currency (known as Coins). At the same time, the audience base is growing, as well; reaching over 528 million users by 2018 with an average user session time of 8.95

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